Plan by Funnel Stage
You can not only identify quantities of contacts or companies at a funnel stage, you can now work with those contact groups to create campaigns, call lists, and identify content/messaging possibilities. Executives can combine funnel stage lists with other criteria to determine market shifts, industry trends, and create strategies.
Event, Webinar, and Trade Show Advanced Sub-Group Targeting
Now, target Sub-Groups for Events, Webinars, and Trade Shows like never before. Quickly create complex combinations of key factors like industry, title, geography, demographics, website visits so that only the people that are exactly right for an event are invited. Realize higher attendance rates…because each subset of attendees is invited with exactly the right message.
Dirty Data: Understand and Identify For Data Cleansing
You no longer need to pay for expensive 3rd party data cleansing reviews. Now you can segment out bad data quickly, easily, and visually, yourself. 4Segments™ allows you to identify, combine and visualize the quantities of the dirty data impacting your marketing. With 4Segments™ you can:
Personalize Your Content Like You Should!
Are you still finding that many of your emails are “batch and blast?” Are your CTR rates low because people are emotionally “opting out” of reading your emails? When complex segmentation feels too hard to do and too uncertain to get right, personalization suffers. With 4Segments™ you can get a strong personal “feel” for the people, groups and sections that exist in your systems. You can easily, combine, merge, and separate out the exact right group to send the perfect message.
Segment by Language, Culture, and Country
It’s often appropriate to change your call to action, your language, your graphics, and even your message for different countries and areas of the world. With 4Segments™ it’s no problem to select areas or regions of the world you’d like to handle differently, and then merge those country groups, with other complex combinations of criteria. If you have marketing teams around the world, each team can use 4Segments to start with the area of the world that pertains to them, and then merge it with the criteria that are important in their cultural situation.
Sub-Segment for Nurturing
Nurturing campaigns can always be more effective when tightly targeted and personalized to smaller groups. Many companies today send prospects down mostly-generic nurturing campaigns and then wonder why results are poor to average. The strength and beauty of automated nurturing can be fully realized by routing small sub-segments of targeted folks down highly personalized campaigns with content that is tailored to the product of interest, the industry of the prospect and their title/job level. 4Segments™ enables you to create those tight groups in a visual manner that not only allows you to capture the groups you know of, but also to see who is left out of those groups and what they have in common.
Informed Territory Assignment
It’s challenging to balance territories fairly among reps, particularly when your understanding of your target accounts is primarily via “gut feel.” 4Segments™ assists sales executives with building a deeper understanding of exactly how many accounts are in specific industries, size brackets, and geographies. Play with new combinations of boundaries, verticals, sizes and other criteria to figure out how to maximize your team’s revenue and route leads to where they will be most effective.
Fact Based Target Account Assignment
Along with territory assignment is the need to assign reps the optimal target accounts to focus on in a given quarter or year. 4Segments™ allows sales management. to select customer/partner/prospect groups and create combinations with employee quantity, revenue size, industry and geographical territories, resulting in the optimal top target account list for every rep.
Routing for Telemarketing and Inside Sales Campaigns
Regardless of whether your folks with phone skills are outsourced or internal, they aren’t cheap. Getting the optimal list of people to call – in the right order – in front of those teams can make or break revenue for a quarter or a year. 4Segments™ allows you to combine things like:
Cross-Selling and Up-Selling Using 4Segments™
You can sell more to your existing customers if you can determine who is most likely to make a second or follow-on purchase. 4Segments™ facilitates this by allowing complex combinations of:
Targeting Customers for Renewal and Support
When a renewal is coming due, an automated nurture program can simultaneously:
4Segments™ will allow you to identify both easy renewals and problematic renewals where special support or sales efforts may be needed by taking a date-based program like the above and combining advanced segmentation factors like:
Optimize Content Preferences and Content Marketing
By using Digital Body Language, especially form submissions and Social Media metrics, 4Segments™ facilitates the creation of segments based on what content the customer is most amenable to receiving. It just makes sense to send somebody content that is similar to what has worked for that particular person in the past. 4Segments™ provides insights into what natural content groups are driving your current engagement, and lets you further engage those groups, drive engagement for neighboring groups and ultimately turn all possible contacts into leads.
Next Best Action Determination
Use multiple complex prioritized groupings via advanced segmentation, to set a “Next Best Action” for every contact. That field can not only drive nurturing, but also remarketing ads across the internet, tailored offerings and website adds on your own sites, telesales scripts, sales calls and more… basically all marketing sales aspects of the business.