CMOs: Gain Control of your Marketing Stack with 4Segments
Leverage the power of your Marketing Stack – all of it. 4Segments provides true Cross-stack Segmentation™. It acts as an abstraction layer for your Marketing Stack and provides one simple, easy-to-use drag and drop interface to access all your contact data, no matter where It’s stored.
Visual Segmentation™ lets your staff work intuitively across your entire stack without writing text-based filters. It’s easy to see where the overlaps are and aren’t with a workspace that includes maps, real-time Venn diagrams, waterfall, and matrix views.
4Segments™ facilitates the creation of focused, targeted Marcom:
- Plan by Funnel Stage
- Segment Geographically
- Formulate Cross-Selling and Up-Selling Campaigns
- Optimize Content Preferences and Content Marketing
- Determine Next Best Action
Access and leverage all your contact data, no matter where it is stored – without IT integrations – using 4Segments Cross-Stack Segmentation.